Heli Maman

In this project, we focused on creating a user experience built around the real needs of the community. We began with in depth user research to understand the motivations, challenges, and day to day pain points of individuals striving to maintain a healthy lifestyle. These insights shaped a supportive, friendly, and approachable environment that feels natural and accessible to every user, regardless of their background or level of experience.

A major part of the work centered on designing intuitive navigation that provides immediate access to support groups, wellness resources, and practical tools. The interface was crafted to simplify movement throughout the app from professional content to active communities and personal tracking creating a seamless flow that encourages ongoing engagement.

We also developed personalization features that allow each user to tailor their experience according to their individual health goals. Users can select the support groups that fit their journey, choose the types of content they want to receive, and build a customized support system that aligns with their personal lifestyle objectives.

Through thoughtful design, a deep understanding of the user community, and the integration of supportive and easy to use tools, we created an app that empowers users, strengthens consistency, and builds a digital support network that helps sustain a healthy lifestyle over time.